JoinersForum® aimed to create an online community for timber window and door joiners across the UK, an industry that historically lacked connectivity and collaboration. The first challenge was to establish a strong brand identity and create initial prototypes of the platform to attract both joiners and key industry partners. The long-term vision was to grow the community through a dedicated app and live events featuring industry experts.
I focused on developing a professional brand identity that would be simple and recognisable, including a reference to a chat feature, which would be key in encouraging interaction between community members. Prototypes of the online platform were created with an emphasis on ease of use, enabling joiners to share knowledge, ask questions, and collaborate. We also used the prototypes and brand materials to engage key partners and generate interest in the community’s future expansion.
The brand visuals and prototypes helped to engage key partners and create interest. Some of the largest manufacturers from the joinery industry are now involved, with plans to develop the app and community over the next few years. The possibility of live events has also been discussed.
