Meddings Group, a Devon-based engineering company, operates with four distinct divisions, each with its own branding and aesthetic. This lack of cohesion created confusion for customers and made it difficult for the company to present a unified identity. The challenge was to rebrand Meddings Group as a single, cohesive entity, while still representing the distinct qualities of each division. The goal was to develop a strong brand identity that conveyed the precision and professionalism of their engineering work, making the company easily recognisable across all divisions.
I started by designing a new, cohesive brand identity for Meddings Group that could represent the company as a whole while allowing for flexibility across its divisions. The new logo and visual elements were crafted to reflect the precision, quality, and engineering expertise that the company is known for. This is represented by the Meddings 'M' which was designed to elude to a CNC'd letter 'M'.
By unifying the divisions under one brand, I ensured that each division could still retain its focus, but within a unified brand framework. The updated identity was rolled out across all marketing materials, including digital platforms, print collateral, and internal documents, ensuring a consistent and professional look across the board.
