Peninsula Finance plc, a long-standing client, needed a complete rebrand to modernise its image and improve user engagement. Their existing brand identity was outdated, and their logo no longer reflected the company’s values or resonated with their audience. Additionally, the company's website lacked a user-friendly experience and certainly didn't provide enough useful information to attract potential clients.
The goal was to create a more contemporary brand identity, starting with a new logo that would be versatile across various mediums. Following the logo design, the next step was to redesign the website to provide a smoother, more engaging user experience.
I began by crafting a modern logo that would work seamlessly across both print and digital platforms. The new logo was designed to reflect the company’s forward-thinking, professional image, while also being flexible for various uses in marketing and communications. By making a break in the infinity symbol, I created a logo that could be a 'P' or 'F' when rotated... there is also a subtle likeness to a pound sign.
Once the logo was finalised, I moved on to the website redesign. Using the updated brand identity, I created a website that prioritised ease of use, improved navigation, and a more visually appealing layout. The site was designed to provide a seamless user experience, making it easier for potential clients to access information and take action.
